Freshly Cosmetics

Background

Freshly Cosmetics is a natural skincare and beauty brand known for its commitment to clean, eco-friendly, and vegan products. I worked with the marketing team at Freshly Cosmetics as a Digital Advertising Designer, focusing initially on the paid media strategy for the French market. My role involved creating and developing engaging designs and crafting targeted marketing strategies for paid media campaigns. After successfully improving key performance metrics, I was promoted to manage paid media for the UK market, where I applied similar strategies and creativity to drive results.

Solution

In my day-to-day, I analyzed campaign metrics to iterate on design elements, refining them to optimize engagement and conversion rates. My work required close collaboration with cross-functional teams, aligning with different departments to craft strategies that resonated with our target audience. This collaboration and data-driven approach enabled me to create impactful designs that consistently met — and often exceeded — our department's goals for audience engagement and campaign effectiveness. As a result of confidentiality concerns, I am unable to show more information than what is displayed here. All material belongs to Freshly Cosmetics, I only show my work in participation with the brand.