Yumbox

Background

Create a brand that solves a current problem and adapt it to an application that complies with the entire line of research and implementation of UX/UI design. Yumbox is an app that helps many people who are very busy in their daily lives or simply people who do not have the knowledge of cooking, it provides them in a box with fresh ingredients, a simple and complete recipe and the step by step to prepare tasty dishes and now easy to make with Yumbox, as simple as paying a subscription and having a variety of plans at your disposal.

Solution

I developed the brand from the ground up — naming, logo and visual system — and translated it into a full UX/UI flow covering onboarding, plan selection, recipe browsing, checkout and billing. Wireframes were iterated based on user research before moving into a warm, appetising high-fidelity interface that makes weekly meal planning effortless.