Yumlato

Background

The creation of this brand identity is fictitious, carried out as a personal project. In this process, I wanted to create a brand from scratch — creating the name Yum (Yummy) + Lato (Gelato) = Yumlato.

Solution

I aimed to develop a bold, unique identity using vibrant colors with high contrast that complemented the illustrations I created. This was meant to convey a fun and contemporary image, all of which were integral elements of the brand.